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DISCUSSION: how does hype affect your opinion?

January 18, 2018

hi, i’m madeline, and i’m a self-confessed hype-er. 

specifically, i’m talking about book hype. i’ll admit, i’m a sucker for hype, and i always succumb to the excitement of new books, especially ones that people scream about in rave reviews.

we’re no strangers to hype in the book blogging community. with ARCs floating around in the community and people always getting excited about some book, it’s easy to get sucked into the hype machine.

and hype is so fun to be a part of. the thing is with hyped books, there’s usually a whole bunch of people who are excited about the same book you are AND YOU CAN SCREAM ABOUT YOUR EXCITMENT TOGETHERRR. hype is great like that- it can bring the peeps of the book blogging community together. it’s sorta like waiting for christmas. 

but i have a problem with hype. sometimes.

the thing is with hype, it gets my hopes up too high, and usually i end up disappointed. 🙁 when i hype up a book in my mind, my expectations for the book are wayy too high, and the book usually falls flat when i actually get to read it.

it really sucks. you get so so excited about a new release. you’ve been talking about it for months on your blog. it’s at the top of your tbr. YOUR EXPECTATIONS ARE UP AT MOUNT EVEREST.

any examples?

  • Caraval by Stephanie Garber – sorry guys. i was sooo excited for this book, mostly because it sounded a lot like The Night Circus (which i love LOVE), but unfortunately, it did not live up to my expectations. all the rave reviews made me expect something absolutely amazing. while the book was okay, i don’t think it was entirely worthy of the hype.

that’s really the example that stands out to me the most in my mind. and also i think it’s the first ever book that i hyped up when i first started blogging.

but sometimes hype makes you enjoy a book more.

this is what i might call “lesser hype.” (yaaa i know, so creative) this is still hype, but on a smaller scale. instead of say, hearing hundreds and hundreds of people screaming and flailing over the upcoming release of a book, “lesser hype” is more like a few dozen. also, i find that backlist books are most susceptible to lesser hype than new releases.

a hyped book that i loved:

  • A Darker Shade of Magic by V.E. Schwab – i definitely didn’t read this when it was a new release, but the entire reason i picked it up was because i had heard pretty good things from a good amount of people. the hype was controlled enough that my expectations weren’t too high. but oh my goodness. i ended up loving it!! i might not have picked up the book in the first place if not for the hype.

i guess i need to work on reading what I WANT to.

actually, i know that i need to work on this. so often, i pick up a book because it’s been hyped in the book community. and then my hopes for the book soar, only to crash down in disappointment later.

hype isn’t a bad thing, but i personally need to work on controlling my expectations when it comes to books people are raving about. and sometimes hype leads you to pick up books you wouldn’t normally be interested in. (and you might end up loving them!) so yeah, i guess my point is that there are positives and negatives to hyping books, but mainly i would suggest being wary of your expectations for hyped books.

ᵔᴥᵔ now it’s your turn~~ what do you think about hyped books? have you ever been disappointed by a hyped book? does hype ruin a book for you at all? let me know in the comments!



Madeline Huh

madeline is a sixteen-year-old bibliophile and book blogger. when she's not reading, she's probably running long distances, attempting to finish some of her never-ending homework load, or fangirling over donna tartt & ve schwab. she's also a huge design & biology nerd.